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In the post-coronavirus climate, transparency matters more than ever. Gain a leg up on the competition by tracking the sales and shopper trends in your unique DMA. Utilizing industry data keeps your finger on the pulse of increased shopper engagement, in-demand brands and models, and your overall sales progress compared to the greater market. Use this invaluable perspective to stay competitive, reach your audience, and utilize your marketing budget as you continue to ramp up inventory sales.

Takeaways:

  • The buyers are out there, and you should take advantage of when they’re most active
  • Real-time DMA-specific data can inform your ideal marketing strategy
  • Tracking your progress compared to industry sales trends should be an integral part of your recovery game plan